Lifecycle Messaging

This work focuses on keeping the relationship going. These emails and notifications are designed to show up at the right time, with something worth opening and a clear next step.

HED: Hello, new era!
TXT: Big change starts here—with a wellbeing plan that works for you. Are you ready?
CTA: Start now

HED: You’re officially in!
TXT: This is where the shift begins. One step at a time, tailored to your goals.
CTA: Start the journey

HED: Talk self-care to us 💬
TXT: Meditation? Movement? A little bit of both? Come back and tell us your go-to.

HED: Mood meter 📶
TXT: Let’s take a sec, <<FirstName>>. You might feel better just noticing.
CTA 1: Log your mood /CTA 2: Remind me later

HED: How are you doing, <<FirstName>>?
TXT: A 10-second check-in can shift your whole day.
CTA 1: Start now /CTA 2: Remind me later

HED: Daily boost, still pending ⚡
TXT: One small step today counts big time.

HED: Everyone’s loving this 💯
TXT: << Most Searched Content >> is trending. Give it a go? CTA: Try it now

HED: 🎯 Want results?  
TXT: Good habits stick better with reminders. Set yours now! 

HED: So close you can feel it ✨
TXT: You’re right at the edge of real, lasting change. Finish sign-up and let’s dive in.
CTA: Let’s go

Program Nudges

HED: Top off your compassion
TXT: Tap for a quick refill. 🔋💖

HED: Certified 100% enough ✔️
TXT: Need a little reminder? We got you.

HED: What looks good on everyone?
TXT: Empathy! Tap to boost yours.

HED: Coffee. Puppies. Memes.
TXT: Your turn! What are you grateful for?

HED: 🤗🤗 Incoming! 🤗🤗
TXT: Tap here to feel the love—then pay it forward!

HED: Here’s the secret:
TXT: Get what you want by giving it. Tap to learn more. 🔑💖

Welcome Email

SUBJ: New beginnings, here we go 🙌

PREHED: Welcome to Roundglass, where real change begins.

HED: Welcome to Roundglass!

TXT: Small steps, real support, and your goals at the center—this is how you thrive. The journey starts here, and it’s all yours

CTA: Let’s begin